A Marketer’s Life

A pharmaceutical company that tries to operate at maximum efficiency while placing many constraints on the heads of its senior management may suffer in an ultra-competitive environment. The pharmaceutical and health-care fields are challenged like few others, as complex and often controversial forces are at play. The introduction of a new product is a long [...]

No amount of creativity or product superiority will be advantageous unless the pharmaceutical company is able to get its product to the market and into the hands of the end user. It is so important to choose a top notch sales and marketing team, training them in the overall benefits and value of the products, [...]