A Marketer’s Life

The standard promotional keyring is a very powerful selling tool for gaining repeat business that is often overlooked by many potential businesses. They are cheap enough so that they can be bought in bulk, sometimes for next to nothing when you are looking at the cheaper plastic keyrings. This makes them well worthy of mass distribution techniques to get them out to your potential client base. But sometimes business owners don’t realise that they could be using them to increase their turnover, for next to nothing.

Giveaway promotional items.

I was recently talking to a local locksmith who was keen to get more repeat business – aren’t we all! In his business he is handling hundreds of locks and keys daily, and sometimes these locks are being sold with quite high price tags. But he hadn’t even thought of using promotional keyrings to boost the number of return customers and referrals.

So I made the suggestion that he had a few hundred promotional plastic keyrings made up, just with his logo and contact telephone number and maybe his website address on them. Just a simple keyring that reminds his customers where they got the lock or keys from and allows them to contact him again in the future.

It seemed strange to me that someone handling hundreds of keys, both car keys and house keys, could neglect to attach a simple keyring that costs just a few pennies to products that can cost hundreds.

My recommendation is that every lock being despatched has at least one keyring added to the box of keys for the customer to find. If he want to, he can even announce in his sales materials and on the website that there is a free keyring with every order. Why not? It might just be the incentive that entices someone to buy from him - at no extra cost if he’s already decided to use the keyrings.

Also with every set of keys cut for customers that visit the shop or he goes out to see, either slip a keyring onto a key or again, just include it in the box of keys the customer takes home.

This simple technique works on many levels, not least that as a tradesman he is not always dealing with his public. Many times he is selling to other tradesmen who are using locks as part of their daily business. So if the keys are passed to the end customer, they then know where the lock and keys have come from and can contact him directly in the future.

It won’t cost him much to try an idea like this, and he should soon see how successful it can be for him..

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